The Motor Trade Association has selected Y&R NZ as its advertising agency following a three month review process. “We had an extremely good response to our advertising brief,” said MTA ceo Warwick Quinn. “All of the agencies involved in the review demonstrated excellent strategic thinking and a clear understanding of our brand journey.”

Television continues to be the most valued medium for advertisers, according to the 2014 ASA Media Turnover Report released yesterday.

Australian and New Zealand advertisers can now increase the effectiveness of their out-of-home campaign by more than 40% by applying neuroscience to their creative, according to findings of a new Iconic Trigger research study. 

Fairfax Media New Zealand aims to introduce a world-class approach to digital storytelling with a raft of editorial changes designed to bring renewed focus on local journalism. Seven jobs will be disestablished, and 12 new “senior opportunities” created.

The public-voted results for the TV Guide 2015 Best on the Box TV Awards show that Kiwis’ love affair with Robyn Malcolm remains steady after she took out her 9th Best Actress award for her role as Anna in Agent Anna (TV One).

Global mobile advertising platform InMobi has released its latest annual Mobile Insights Report for New Zealand, revealing mobile advertising on its network grew 33% in 2014. Almost 4.4 billion ad impressions were served on its network in New Zealand last year, an increase from 3.3 billion in 2013.

The 2015 edition of New Zealand’s premier annual design event, Urbis Designday is ready to roll this Saturday in Auckland . Curated installations by uber-talented designers, great hospitality, designer dog houses and a fun day out awaits design lovers and enthusiasts.

Leading media operator APN Outdoor is following up last year’s ground-breaking Attention Economy study – which investigated the way people move, think, feel and respond to outdoor advertising – with the launch this week of a series of advertiser category studies.