Lead singer Danny O’Donoghue of multi-platinum band The Script stars in Hallenstein Brothers latest campaign created by Lachlan McPherson & Friends (the new Auckland agency formed by ECD Lachlan McPherson and star creative Mikhail Gherman when Mojo NZ folded in 2012) and filmed in Cuba.
DDB’s dollar-shaving film unit thrives
Six months after launch, DDB says its dedicated, in-house content production unit, Maker, designed to create quick turnaround digital content for clients, is proving a big success and experiencing increasing demand.
No mass reach this year without Digital?
In 2015 advertisers will be unable to achieve mass reach without Digital, according to the NZ Interactive Advertising Bureau. Digital advertising’s explosive growth continued unabated in New Zealand in Q4 2014, reaching a record $168m (a 32% year-on-year increase), according to the latest IAB/PwC Revenue Report.
Arrivals & Departures
Boyd PR appoints China specialist: Auckland-based public relations consultancy BPR has appointed Zhao Ling as an account manager, charged with focusing on opportunities with China.
Young Lions Health Awards launched
CANNES: Lions Health together with UNICEF and Unilever have launched the Young Lions Health Award, an new competition for young creatives and marketers that aims to improve challenges facing global health systems in developing countries.
oOh! expands retail digital footprint
oOh!media is to increase its network of retail digital assets across New Zealand this year after successfully securing long-term contracts across key shopping centres.
Stickmen finally makes No 1
FCB’s Mitre 10 Sandpit just keeps on wowing viewers – over six years after its creation in 2008. This month (January), after yet another short absence, it’s back on the M+AD Colmar Brunton Top 10 chart.
Kiwi app streamlines business travel
Ponsonby-based digital production agency Satellite and client Orbit Corporate Travel have created an app to increase the efficiency of business travel.
Saatchi, Colenso, DDB, ApolloNation through at AWARD (UPDATED)
Seven NZ entrants have made it through to the finals of Australia’s premier ad show, the AWARD Awards. Four from DDB made the cut (all in Promotion & Experiential, DDB also scored one finalist in PR, along with Colenso BBDO and Saatchi & Saatchi. The Sweet Shop scored seven finalist spots (not counted in our NZ table because of the filmmaker’s global footprint).
And ApolloNation Auckland scored two finalist spots (for Tui Catch A Million), both in the Best Sponsorship or Partnership campaign.
