Hong Kong, 03 June 2015— While Samsung’s sales may be under pressure, its reputation in Asia is holding up. Campaign Asia–Pacific’s study shows, without question, Asia trusts the Samsung brand.
Arrivals & Departures
Two new faces at Touchcast: Clemenger Group digital agency Touchcast (offices in Auckland and Wellington) has appointed Conan O’Sullivan to its Auckland office in the newly created role of experience director.
Clems does the business for NZ Post
NZ Post is looking to reassert its relevance in a new brand campaign from Clemenger BBDO that aims to motivate New Zealanders and New Zealand businesses to do more today with the help of NZ Post.
Saatchi’s possums claw their way to #1 (updated)
Just one month after Saatchi & Saatchi launched its new Toyota retail campaign, the risky choice of possum stars is already paying off with the viewing public, who have voted the ad straight to No 1 on debut.
No bugs in this bunny
Ogilvy & Mather’s My BP Story – a tale of how an ultra-cute lost rabbit found its way home to a little girl in Auckland – unashamedly plays the heartstrings card to very good effect, thanks in part to terrific direction from Scarfies’ director Robert Sarkies and an assured script from Richard Loseby’s writing team.
Fancy a creative gig in the Big Apple?
Auckland recruitment shop The Creative Store is celebrating its sponsorship of this year’s Semi-Permanent with a competition for Semi-Permanent ticket holders.
Brazil agency shoots grand scenes for iStock
Getty Images royalty-free image service iStock has unveiled a new campaign to promote its video collection. Created by Brazilian agency AlmapBBDO, the campaign features three creative short films that demonstrate how grand scenes, which would require a budget of thousands of dollars to produce, are available at affordable prices.
A time machine visits Wellington & Auckland
The working efficiency of many agency creative departments comes under the spotlight at CAANZ functions in Auckland & Wellington in July, led by Dr Wayne (The Switch Doctor) Lotherington, the Australian founder and ceo of global ‘habit creation’ company Allsorts.
Arrivals & Departures
MediaWorks New Zealand has increased its representation in the Australian market, doubling its dedicated trans-Tasman sales resource, and shifting its base to Australia.
Fangs out for Fairfax ‘Modern Newsroom’
Fairfax Media’s competitors are piling into the scrap that’s developing over the company’s newsroom transformation. Fairly typical is today’s John Drinnan column in The Business section (headlined “Fairfax shakeup hits 180 staff”).
