bka Interactive’s new Go Team sports-picking app is becoming a hot commodity for businesses looking to engage with customers/staff and potential customers. “Customer engagement is the foundation of good marketing,” says bka client Repco’s NZ marketing manager Emma Cleal. “But with the plethora of sales promotions bombarding trade and retail customers, how can marketers cut through the clutter?

Iconic Kiwi tyre business Beaurepaires has bid farewell to their trusted front man of 30 years, Vince Martin, opting for man’s best friend – a likeable pup named Mate – in a new advertising campaign by DDB.

Outdoor company iSite Media has launched its new Reach & Frequency programme for bus advertising – a move the company claims is a first in the NZ OOH sector. “Marketers and media agencies will now be able to compare a key outdoor format against other media,” says ceo Wayne Chapman.

The 2014 MDS AdSchool holds its graduation night – and end-of-year portfolio show – tonight.

American adman Bob Hoffman does an entertaining talk called The Golden Age Of Bullshit, about how, in his opinion, social media doesn’t work and we should mostly just make TV ads.

M&C Saatchi was named Australian Advertising Agency of the Year at the B&T Awards, held in Darling Harbour last night. Other winners included One Green Bean, Che Proximity, Clemenger BBDO Melbourne, UM, Leo Burnett, DDB Melbourne, and Whybin TBWA.

Clemenger BBDO has developed a novel idea to promote the 2015 Axis awards campaign – the second year running that the Wellington agency has been chosen. This time around, the Clemenger has placed the Axis trophy at the very heart of the campaign.