Global digital media think-tank X Media Lab and Unitec Auckland have combined to present a one-day masterclass with LA-based Jeff Gomez, entitled Transmedia Storytelling.

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Sugar&Partners CD Dave Nash is putting the finishing touches in place for his Glug NZ project (motto: Done is better than said) in the Britomart on Thursday 16 October – a night of inspiration for creative types. “Just think TED, but smaller with rum, beer and hot chips,” he says.

Sydney-based film company Revolver has rebranded with a new identity, brand campaign and website inspired by the closing credits in movies. The rebrand was created by Sydney consultancy, Holt.

The New Zealand Herald is receiving a facelift, with a redesign, new columnists and news content, a new emphasis on our business journalism, and more sport.

Swedish-Canadian sweet-sour lollies brand Sour Patch (motto: Sour Sweet Gone) has launched into the New Zealand market with a flurry of activity targeted at the digitally native generation. In a New Zealand first this week Sour Patch followers were asked to Instagram their sour face using #sourpatchselfie with the images then projected onto the four digital billboards around Auckland making it the first socially integrated billboard in NZ and the first to stream live content created through a hashtag thread on Instagram.

For its new campaign, North Wharf’s American deep-south restaurant Miss Clawdy has leveraged the fact that Instagrams of food are the second most popular posts, and dessert takes out the number one type of food post.

Special Group and media agency Vizeum have crafted a fully integrated media campaign to market Red Bull NZ’s premium new offering, Red Bull Zero, available in selected stores now and nationwide on October 20. 

Following recent wins at the IPA Best of Health and TVNZ Marketing awards, downtown Auckland healthcare agency Insight NZ has picked up Bronze at the Clio Healthcare Awards in New York (Audio category).