Global adspend will grow 4.9% to reach US$545 billion in 2015, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, released yesterday by ZO NZ.
Maher & McKenna exit as MediaWorks revamps
MediaWorks has unveiled a new organisational structure – a plan that will not include Television ceo Paul Maher and Interactive ceo Siobhan McKenna, who are now leaving MediaWorks. “The changes set the foundation for growing a thriving, integrated media business,” said group ceo Mark Weldon.
The Yahoo NZ Top 10
Critically acclaimed online game Minecraft has again topped the list of Yahoo New Zealand’s top 10 most popular searches for 2014. Minecraft started from humble beginnings in 2009 to become one of the most popular games in the world – with appeal for both young and old.
Farmers refresh – en francais
Federation has shot a new online campaign, Live a Little, for Farmers Finance Card – and is sweetening the message with the chance to win a convertible Fiat 500c.
Macpac shoots NZ campaign
NZ/Australian online store Macpac has launched a new print and billboard campaign, shot in Queenstown by Melbourne agency The Reactor and Sydney photography company Hell Studios. No Kiwi creative input was sought, nor given.
JWT buys Wellington digital shop
WPP-owned JWT NZ has bought a majority stake in Wellington digital indie Heyday. Heyday’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone apps and web application development.
The Marketing Association wants YOU
The NZ Marketing Association has begun advertising for a new-look board. “We’re looking for suitable candidates for the 2015/17 term,” says NZMA chair Debra Hall.
M+AD holiday dates & deadlines
The last issue of M+AD Daily will be sent on Wednesday 17 December 2014. We’ll be back on Monday 12 January.
Hilux double helping
MasterCard Surprise retains its first place (top since August), Contact Energy Casey & Olly has moved into second place (up from 4th in October), and Nova Energy Mr Rover is now the third favourite ad (up from 6th in October).
Arrivals & Departures
Paralympics NZ has appointed marketer Rachel Froggatt to the new role of commercial & marketing director: Froggatt – who was recuited from Germany – is a Kiwi with 15 years’ experience in the international sports & media comms business.
