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Marketing crowdsource outfit unveils lite format

Marketing crowdsource outfit unveils lite format

Paris-based global marketing crowdsourcing business eYeka has launched “an innovative crowdsourcing offering” called eYeka Express. “This new crowdsourcing format has been developed in order to better serve consumer & market insights professionals... Read More

Home is where the heart is

Home is where the heart is

When DDB’s Sydney-based regional group ceo Marty O’Halloran (a true-blue Aussie by birth) decided to move his regional HQ to Auckland in 2005, his bosses in New York were not impressed. “They... Read More

Print still the key for retailers

Print still the key for retailers

Major brands may be devoting increasing attention to digital but print advertising – whether in the form of circulars, catalogues or magazine spreads – remains a stalwart beloved of consumers, says global... Read More

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