AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
Sydney, November 29 – Global marketing software provider Marketo has hosted an executive breakfast event to discuss how Australasia’s marketing leaders are future-proofing organisations. The event included speakers from LinkedIn, Facebook, Google,... Read More
Datalicious, the global big data analytics agency providing client-focused full-service marketing solutions and products, has today announced the appointment of Christian Sykes as the new managing director for New Zealand. Read More
New York, NY – November 29: The New York Festival’s Torch Awards, which champion the next generation of young creatives, has appointed LA agency David&Goliath to help market the 2017 awards. Read More
NZME has turned down an option to buy the New Zealand arm of Australasian bus shelter advertising business Adshel. Patrick Smellie, writing in NBR Online, reported that NZME also confirmed it has made... Read More
The Farmers Santa Parade is an Auckland institution with an immense amount of commercial support from many NZ companies. Organiser Pam Glaser has run the show for 28 years since emigrating from... Read More
On top for the first time this month is Lotto Mum’s Wish – out of the DDB/The Sweet Shop Imagine series, launched in July. “This,” says Colmar Brunton group account director Annikki... Read More
New Zealand's news media is already more concentrated in its ownership than many comparable countries even before the proposed merger between NZME and Fairfax's New Zealand news assets, says a paper commissioned... Read More
Val Morgan Outdoor has unveiled DART 2.0 out-of-home audience measurement system – and labelled it “Australia and New Zealand’s most intelligent OOH system”. Read More