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Lego NZ – the marketing plan (updated)

Lego NZ – the marketing plan (updated)

The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance's world's most powerful brand. Lego last year... Read More

Nikki Wright shares 10-year recipe for success

Nikki Wright shares 10-year recipe for success

Auckland-based public relations consultancy Wright Communications is celebrating a decade in business by pitting its collective general knowledge against that of its clients and suppliers at a tongue-in-cheek quiz night* next week. Read More

TBWA love letter to beer

TBWA Auckland, with a little help from Curious director Daniel Max, has launched a new film in support of Asahi Super Dry, the number one beer in Japan. Read More

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