AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
The Lego Group is a privately held 68-yearold multibillion-dollar global toy brick company based in Billund, Denmark. In 2015, Lego replaced Ferrari as Brand Finance's world's most powerful brand. Lego last year... Read More
QMS has unveiled one of its most spectacular landmark digital billboards yet – a 14-metre high monster that towers over Auckland’s QE2 Square, New Zealand’s busiest pedestrian precinct. Read More
After a global search, J Walter Thompson New Zealand has hired Justin Barnes as executive creative director. Barnes, who was most recently creative director at SapientNitro in London, will take the creative... Read More
Auckland-based public relations consultancy Wright Communications is celebrating a decade in business by pitting its collective general knowledge against that of its clients and suppliers at a tongue-in-cheek quiz night* next week. Read More
TBWA Auckland, with a little help from Curious director Daniel Max, has launched a new film in support of Asahi Super Dry, the number one beer in Japan. Read More
justONE, with 15 unique campaigns, leads the list of finalists unveiled this morning for the NZDM Awards. Second is Colenso BBDO/Proximity (with nine), FCB and Chemistry Interaction (both with seven), and Young... Read More
Auckland full-service agencies Terabyte and The Creative Shop have “joined forces” under the Terabyte banner, with The Creative Shop moving into the Terabyte offices in York St Parnell. Read More
Auckland-based design company Alt Group has taken home a top category honour at the AGDA Awards in Adelaide. The AGDA Awards recognise and document the best communication design work happening in Australia and... Read More