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Lots to like about social giant’s ad revenue

Editor July 24, 2014News Make a Comment

Facebook’s global revenue in Q2 reached US$2.9 billion, an increase of 61% compared with $1.8 billion in the second quarter of 2013, according to a report supplied direct to M+AD from Facebook Australasia.

DDB shoots four for Lotto

Editor July 24, 2014TVCs, News Make a Comment

The latest campaign from Lotto by DDB aims to show that with a quick scratch and a bit of luck you can win instantly with Instant Kiwi.

Huffington Post heads Downunder

Editor July 24, 2014News Make a Comment

Global digital news site The Huffington Post (huffingtonpost.com) has announced plans to launch in Australia in Q1 next year with a “modest editorial team and a true start-up mentality”.

Drone-cam targets Aussie ski tourists

Editor July 24, 2014TVCs, News Make a Comment

Tourism NZ and an independent South Island drone operator have combined forces to launch a camera-drone aerial photo service for skiers – and made a video to market the service in Australia.

Kiwi comedian gets in behind

Editor July 24, 2014TVCs, News 1 Comment

Ogilvy & Mather engaged engaging Kiwi comedian Madeleine Sami to front its new campaign for Kleenex Cottonelle flushable moistened wipes. “This is the freshest my bum has ever felt,” she says happily in It Takes Two – Ep 1.

Are you a Rockafella or of Slender Meanz? Nielsen adopts geoTribes framework

Editor July 23, 2014News Make a Comment

Nielsen NZ is to launch RDA Research’s geoTribes segmentation within its Consumer & Media Insights (CMI) service.

MediaWorks station makes tracks

Editor July 23, 2014TVCs, News Make a Comment

MediaWorks Radio has leveraged The Sound’s music know-how by producing two compilation CDs, retailing them throughout NZ, and promoting them strongly (on MediaWorks TV, naturally).

Arrivals & Departures

Editor July 23, 2014A+D, News Make a Comment

Copplestone exits InMobi: Global mobile advertising company InMobi has parted company – amiably – with its NZ head of sales, Mark Copplestone.

Weatherboard Transformer battles the elements

Editor July 23, 2014TVCs, News Make a Comment

Federation has launched a Transformer-style campaign for new client James Hardie.

TBWA shoots interactive ANZ Ko game

Editor July 23, 2014TVCs, News Make a Comment

In celebration of Lydia Ko’s triumph at the Marathon Classic in Ohio and her world number two ranking, “proud” sponsor ANZ is giving fans the chance to win with help from Ko herself in an online golfing game.

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