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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: There's a changing of the guard at WPP Media New Zealand, with Georgina McKinnon stepping into the CEO role as John Halpin prepares to head back across the Tasman. Halpin... Read More
AUCKLAND, Today: The runway might have wrapped for another year, but New Zealand Fashion Week already has its next date in the diary. It’s returning to Auckland’s waterfront from 23 to 28... Read More
Fairfax Media NZ has bought a stake in Kiwi-founded neighbourhood website Neighbourly.co.nz, a platform that allows New Zealanders to connect and share with their neighbours and wider community using private websites for... Read More
Mobile advertising company Snakk Media has struck a deal to bring US-based Nativo's native ad platform to NZ and Australia. “Marketers wanting to take advantage of innovative smart screen ad formats that... Read More
Sports events take three of the 10 places on the Facebook roundup of the most talked-about global topics in 2014 – released this morning by Facebook NZ. Wars, cops, ebola, airline crashes... Read More
Global adspend will grow 4.9% to reach US$545 billion in 2015, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, released yesterday by ZO NZ. Read More
[gap size="10px"]MediaWorks has unveiled a new organisational structure – a plan that will not include Television ceo Paul Maher and Interactive ceo Siobhan McKenna, who are now leaving MediaWorks. “The changes set... Read More
Critically acclaimed online game Minecraft has again topped the list of Yahoo New Zealand’s top 10 most popular searches for 2014. Minecraft started from humble beginnings in 2009 to become one of... Read More
Federation has shot a new online campaign, Live a Little, for Farmers Finance Card – and is sweetening the message with the chance to win a convertible Fiat 500c. Read More
NZ/Australian online store Macpac has launched a new print and billboard campaign, shot in Queenstown by Melbourne agency The Reactor and Sydney photography company Hell Studios. No Kiwi creative input was sought,... Read More
WPP-owned JWT NZ has bought a majority stake in Wellington digital indie Heyday. Heyday's services include digital strategy, visual design, user experience design, content development, digital film, smartphone apps and web application... Read More
The NZ Marketing Association has begun advertising for a new-look board. “We’re looking for suitable candidates for the 2015/17 term,” says NZMA chair Debra Hall. Read More
