AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
TBWA NZ has released its first local campaign for global Danish beer brand Carlsberg. The ads are currently running on radio and billboards. Read More
Silverdale-based creative agency Blue Eye Deer – formed in December last year by four ex-Auckland agency types – has crafted a second campaign for SPCA Blue Tick, Feel good about high animal... Read More
Omnicom Media Group NZ agencies have made three recent key hires: Rachel Leyland has joined Dynamo as a business director, working primarily on Spark, helping promote its Skinny Mobile and Lightbox offerings.... Read More
ASB has issued a vertical challenge to the credit card market with its new market-leading, low rate credit card ASB Visa Light. Instead of the traditional horizontal format that's been the standard... Read More
No reward for NZ agencies at New York’s Global Awards, held at parallel ceremonies in Sydney and New York over the weekend. The Globals honour the world’s best healthcare advertising. Read More
The Cannes Lions is to reduce the size of its jury panels present in Cannes by 92 members across the board. “This,” reckons Cannes Lions MD Jose Papa, “will ensure the highest... Read More
A new book promises to prepare aspiring writers, designers, artists, thinkers, and dreamers to hunt down killer ideas – ideas that could change the world, or at least their own lives. Read More
NZME’s digital news show, New Zealand Herald Focus, has hit its highest ratings ever, with 1.2 million views across all platforms last week. Launched in April this year, Focus airs up to... Read More