AUCKLAND, Today: Breakfast may have claimed avocado first, but lunch is quietly stealing its crown — and NZ Avocado sees plenty more room on Kiwi plates. A new research-led PR campaign, created... Read More
AUCKLAND, Today: Retirement planning isn’t known for its warm, fuzzy feelings. AMP New Zealand and misterwolf are hoping to change that with a new platform, Good to Know. The work marks misterwolf’s... Read More
“Dear Ed: The headline statement that DDB was bypassed for this work is incorrect and it would be great if you could amend it," writes DDB NZ ceo Justin Mowday. Read More
Getting Aucklanders involved in the local body elections has always been a challenge, with an average voter turnout of around 35% in previous years. So when Auckland Council briefed their digital agency,... Read More
Auckland agency Rainger & Rolfe has launched a new campaign to promote the AA’s latest product, AA Health, built around a series of TVCs out of Film Construction. Read More
Iconic Kiwi brand L&P has redesigned its bottle – and introduced a new limited edition flavour – L&P Chilli & Lime. L&P sidestepped their regular agency DDB Group for the redesign –... Read More
More than half of all digital advertising in Australia remains unviewed, according to a report in B7T Australia. NZ was not specifically included in the data-gathering exercise – but has connections to... Read More
“Dear Ed,” writes Mihai Gongu, the ECD of GMP/Jung von Matt Romania. “JvM is the second most awarded independent network at Cannes Lions 2016. Read More
Starcom Auckland declined to comment this morning on reports out of the UK that suggest the media business of one of its largest clients, Mars, is up for review in Australia, New Zealand,... Read More
TVNZ’s will unveil its new look across its TV and online platforms this Sunday 2 October. The brand has had a makeover, with all new visual identities for its channels and online... Read More