AUCKLAND, Today: Advertisers across APAC and EMEA will soon have an easier way to measure whether their campaigns are shifting brand perceptions, thanks to a new partnership between On Device and Index... Read More
AUCKLAND, Today: Algorithms increasingly shape what people see, learn and buy. Now Thompson Spencer, Tracksuit and Google are putting that influence under the microscope at an Auckland marketing event. The Golden Thread:... Read More
Parnell-based creative agency Rainger & Rolfe have crafted a digitally driven, brand positioning and activation campaign designed to communicate Craigs Investment Partners commitment to personalisation. Read More
Much of the time and effort marketers spend devising card-linked offers and creating online or mobile discount codes for shoppers may be wasted, according to new US research reported on the Warc... Read More
Running a marathon is hard enough, let alone while everyone else is watching the final of our biggest sporting event. So Les Mills and Whybin\TBWA public relations arm Eleven helped rectify the... Read More
Auckland artist Mike Davison (head of art at Colenso BBDO) holds his new show, Rangi & Papa, at Flying Fish, 230 Ponsonby Rd on Friday & Saturday 20th & 21st November. Read More
Barnes Catmur & Friends have devised a new print/online/outdoor campaign for Boundary Road Brewery. The campaign was based on years of study in pubs all over New Zealand, which up till now... Read More
Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign, The Best Air Anywhere, created by Sugar&Partners and shot by Chris Dudman of... Read More
APN Outdoor had both the angles covered for their post-RWC congratulations message.the Rugby World Cup. Read More
Bridgestone Pink Your Ride 2015 campaign raised nearly $60,000 for the New Zealand Breast Cancer Foundation (NZBCF), bringing the total raised since 2008 to nearly $600,000. The creative was by Auckland marketing... Read More