Parnell based strategic marketing communications agency The Business worked with Constellation Brands to develop the VNO brand from scratch back in 2012. Created specifically to target Millennials, it has enjoyed strong commercial... Read More

Campaign Asia-Pacific has launched its 2015 Agency|Marketer Partnership Award which aims to recognise the region’s most effective client-agency relationships. The magazine has specifically asked M+AD to invite entries from NZ. Read More

Since their original McWhopper proposal, Y&R NZ client Burger King has received offers from other burger brands to collaborate. The original targets of the Y&R McWhopper proposal, McDonald’s, predictably muddied the waters,... Read More

Colenso BBDO planning director Neville Doyle is a keynote speaker – in a joint presentation with Oliver Downs from Mars Pedigree – at the one-day Direct Marketing Conference at the Pullman Auckland... Read More

New Zealand Optics, the monthly industry publication for New Zealand’s ophthalmic community, is under new ownership. Former owners Maryanne Dransfield and her daughter-in-law Anita Dransfield have sold the publication to business journalist... Read More

The New Zealand business landscape has long acted as a testing ground for new ventures. Its small size and knowledgeable consumer base creates a desirable environment to test ideas before scaling up... Read More

AUT Adschool CD Jane Berney writes: “In early July, we received a Just Water Filters International flyer from ceo Tony Falkenstein with a competition for ‘a creative genius to come up with... Read More