AUCKLAND, Today: Brainchild Director Angela March has been selected as the only Kiwi to take part in Global Women in Public Relations Empower programme. She is one of 26 women from across the globe selected “after a thorough application process”.
NZ’s first 3DOOH billboards for KFC?
AUCKLAND, Monday: MediaWorks, PHD and Stanley Street have teamed up to deliver what they claim is “New Zealand’s first commercial full-motion 3DOOH billboards” for KFC.
Stuff NZ moves to restrict Open AI
AUCKLAND, Monday: Stuff NZ has joined other leading news organisations around the world in restricting Open AI from using its content to power artificial intelligence tool Chat GPT.
The Warehouse and DDB team up to redefine bargains for Kiwi families
AUCKLAND, Today: The Warehouse has partnered with DDB Group Aotearoa to launch a new brand platform, The Real Bargain, which it says is “focused on redefining what a bargain truly means for modern Kiwi families beyond just affordability”.
Te reo Māori keyboard launches to drive inclusivity, diversity and digital use of te reo Māori
WELLINGTON, Monday: A te Maori reo Māori keyboard project has been launched by PB Tech with support from Te Taura Whiri i te Reo Māori and Te Puni Kōkiri.
Krunch & Generator tackle retirement financials
AUCKLAND, Monday: A few months ago, digital marketing agency Krunch was appointed Generate KiwiSaver’s marketing technology and official Salesforce marketing cloud partner, with a remit to deliver business results via data-driven CX.
Pure SEO appoints Peter Mangin as chief product + AI officer
AUCKLAND, Today: Pure SEO* has appointed Peter Mangin as the new chief product and AI officer, effective from 28 August 2023.
Special & Scoundrel win in Germany
BERLIN, Today: Special & Scoundrel took out APAC Agency of the Year & Production Company of the Year at the Ciclope Awards in Germany.
TikTok & TBWA unveil joint white paper encouraging businesses to embrace creativity & innovation
AUCKLAND, Friday: TikTok and TBWA today announced the release of a new white paper titled Storytelling in the Next Creative Renaissance, which takes an in-depth look at the role creativity and innovation play in contemporary marketing strategies.
The Spinoff’s’s Tara Ward salutes some of NZ TV’s greatest characters – the ones in our ads
AUCKLAND, Friday: A great television advertisement sticks in our memory, says The Spinoff staff writer Tara Ward – “but nothing makes an ad more compelling than when it stars an unforgettable fictional character”.
