The New Zealand Advertising Industry generated a record $2.38b in 2014. The increase was largely fuelled by a significant rise in reported revenue from the Interactive Sector which generated $589m over the... Read More

The Outdoor industry is talking up the latest ASA Advertising Turnover Report, which shows the sector brought $83 million in revenue in 2014, representing 3.5% of all advertising spend in New Zealand... Read More

Colenso BBDO have picked up four bullets at the 2014 Young Gun Awards, announced overnight. Hot on the heels of a Grand Prix at Axis, Beth O’Brien, Oriel Davis-Lyons and Matt Lawson... Read More

To help businesses reach people living abroad, Facebook has unveiled a new targeting feature that enables advertisers to reach the 92 million expats on Facebook. Read More

The Motor Trade Association has selected Y&R NZ as its advertising agency following a three month review process. “We had an extremely good response to our advertising brief,” said MTA ceo Warwick... Read More

Television continues to be the most valued medium for advertisers, according to the 2014 ASA Media Turnover Report released yesterday. Read More

Australian and New Zealand advertisers can now increase the effectiveness of their out-of-home campaign by more than 40% by applying neuroscience to their creative, according to findings of a new Iconic Trigger... Read More

Fairfax Media New Zealand aims to introduce a world-class approach to digital storytelling with a raft of editorial changes designed to bring renewed focus on local journalism. Seven jobs will be disestablished,... Read More