Telecom budget mobile brand Skinny has shot a smart animated TVC that illustrates graphically the brand’s many charms. Read More
Ford and JWT recruited a team of five Kiwi professional racing and rally drivers to shoot the new precision driving TVC to promote the five models in the Ford Focus range. Read More
Kiwis who are unhappy with the way New Zealand businesses treat them, prefer to complain on Facebook – and want something free in response to their complaint, according to new research out... Read More
In what is believed to be a world’s first, Ogilvy & Mather have placed an advertising message inside a music track. Read More
Outdoor Media Association member revenue continues to grow, with Q2 2014 reaching $16,724,325, up 0.7% on the corresponding period of the previous year. Read More
The CAANZ/AUT University Lab returns this year, with a two-day in-depth media course designed to better equip mid-level and senior marketers on how to achieve optimum return on investment for their media... Read More
Throughout 2014, CAANZ industry development manager Marlen Smith, with support from her “armed band” of industry experts – Y&R’s Nicky Greville, HCA’s Neil Cameron and CAANZ president Simon Lendrum – has been... Read More
Land Rover NZ – which as part of a global realignment signed with Y&R barely two months ago – has this week launched a radio campaign conceived and created by its former... Read More