AUCKLAND, Today: KFC is turning up the heat for the return of its fan-favourite KFC Hot & Crispy Boneless, collaborating with renowned New Zealand jeweller Nick Von K to release a bespoke jewellery line: “The Boneless Collection.”
Asia has 2.9 billion social media users, 3.5 times more than the Americas and 4 times more than Europe
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion people started using social media platforms to connect with others and share videos, photos, opinions, and experiences – according to data presented by Psychic Ventures UK.
Social-first agency We The People opens office in New Zealand
AUCKLAND, Today: Australian-based social-first agency We The People has expanded into New Zealand, opening a local office in Ponsonby, Auckland.
NZME launches digital subscription platform
AUCKLAND, Tuesday: NZME’s Newstalk ZB network has been augmented with the launch of ZB Plus – a new paid digital subscription platform, extending Newstalk ZB’s coverage with new contributors, extra news, analysis and commentary.
Magnite research finds ad-supported streaming is gaining momentum in New Zealand
AUCKLAND, Tuesday: Magnite, a world-leading sell-side advertising company, has released its latest research study, Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand.
Creatives for Climate partners with DeSmog, Comms Declare and Clean Creatives South Africa
AMSTERDAM, Today: Creatives for Climate, a global nonprofit network of creative professionals dedicated to climate justice, has announced several new partnerships with climate initiatives Clean Creatives South Africa, Comms Declare and DeSmog to accelerate cross-industry collaboration and action.
Skinny NZ’s Ally Young wins The One Show CMO Pencil
NEW YORK, Today: A jury of 10 leading brand-side marketers has selected Ally Young, CMO at mobile company Skinny NZ, as winner of The One Show 2023 CMO Pencil, honouring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.
L’Oréal ANZ, Malibu ANZ and Range Rover AU added to growing roster
AUCKLAND, Today: Creative agency Darkhorse has continued its expansion into the Australian market with three new accounts.
Nielsen: NZ travel trends and the brands spending big to attract tourism dollars
AUCKLAND, Monday: As Kiwis head off for the school holiday break, Nielsen AUNZ has produced new data about where Kiwis are planning to go and who’s spending what to attract them. The Nielsen data also revealed that ad spend in NZ has hit NZ $216,273,000.
Local meal replacement market gets a shake-up
AUCKLAND, Monday: An Australian meal replacement and weight loss brand has launched in New Zealand “to take a bite out of the fast-growing weight management market”.
