AUCKLAND, Thursday: MediaWorks commercial director Liz Fraser writes: “I wanted to let you know that the MediaWorks board has confirmed its decision to take Today FM off air.”
AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a country-first Unlocking the Power of Attention study on how Kiwis retain attention across various media platforms.
AUCKLAND, Wednesday: DDB Group Aotearoa and L&P have launched an innovative campaign for MASA Manu Shorts – togs that are built withstand any water ‘bomb’.
AUCKLAND, Wednesday: The AA has appointed Jenni Ryan to the newly created role of chief marketing officer to develop the association’s membership offer and build on the brand’s legacy as “one of New Zealand’s most loved and trusted brands” as it approaches its 120th year.
AUCKLAND, Today: Special New Zealand has been shortlisted as Global Creative Agency of the Year again by Campaign UK – one of three noms for the agency from the respected English title.
AUCKLAND, Today: Special PR has engaged Natasha D’Souza as senior PR director to lead the agency’s lifestyle and consumer clients. The hire results from Special PR bolstering its offering, launching three sectors – Lifestyle, Consumer Business, and Social & Influence.
AUCKLAND, Tuesday: With 400% growth in pageviews since launch, Woman+ Magazine reports that its move to digital-only is continuing to “reinforce its place as the voice of Kiwi women”.