AUCKLAND, Today: Today Genesis Energy is to launch the latest episode of its creative platform. First launched in June, the platform is designed to help engage New Zealanders with the company’s business and brand strategy and is said to have been an outstanding success for the brand to date.
Selaks shows their devotion to taste
AUCKLAND, Thursday: Constellation Brands NZ and The Business Marketing Group have unveiled a new campaign for one of their most successful brands, Selaks Taste Collection.
Chlöe had words with Wayne. She put them on street posters.
AUCKLAND, Thursday: Auckland Central MP Chlöe Swarbrick recently met with Mayor Wayne Brown – a meeting that caught the attention of the wily folk at Phantom Billstickers.
Stronger, bigger, better. Woman+
AUCKLAND, Thursday: School Road Publishing has launched a digital platform to enhance its eminent Woman magazine brand. Woman+ is an integration of Woman & Thrive print and digital platforms, augmented with bespoke digital content.
Marketers & Media Meet-up tonight
AUCKLAND, Today: Tonight sees the return of the BusinessDesk and The Goat Farm-sponsored Marketers & Media Meet Up, #MMMU – described by TGF’s Vaughn Davis as “an opportunity for people in the marketing, media, design and ad sectors to get together over a drink in a welcoming, non-salesy environment”.
Global investment brand Nikko Asset Management appoints Chemistry to lead brand strategy & creative
AUCKLAND, Today: Leading KiwiSaver and investment brand Nikko Asset Management has chosen Chemistry to lead its brand strategy, creative development, and media planning after a competitive strategic pitch.
NZ adpend nears record total for September
SYDNEY, Today: New Zealand’s ad market has again defied the pessimists, reporting another month of double-digit growth with the total up 10.1% to be just $579,000 below the record level achieved in the pre-covid world of September 2019.
Motion Sickness’ Hathaway & France take top spot at 2022 Pixel Awards
AUCKLAND, Wednesday: After a receiving a record number of entries, Lumo has announced that Andrew Hathaway and Kelly France of Motion Sickness have won the 2022 Pixel Awards, with their campaign for Melanoma New Zealand.
NZ Effie Winning TV creative – reflections from Neuro-Insight & the Comms Council
AUCKLAND, Wednesday: In conjunction with the NZ Comms Council and the Effies Steering Committee, neuromarketing outfit Neuro-Insight recently placed a collection of Effie-winning TV ads from previous years through neuroscience fieldwork to explore common themes which contributed to the success of these campaigns.
Tik Tok comes to Manukau City
AUCKLAND, Wednesday: Sydney-based Tik Tok AUNZ strategic partnerships manager Ben Panther will be the key speaker at next week’s SME & Entrepreneur Festival, hosted by Tik Tok in Manukau City. He’ll be joined by seven other speakers, including senior adman Mike Hutcheson and animation pioneer Sir Ian Taylor.
