Personalisation study

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AUCKLAND, Tuesday: DDB Group relationship agency Track Aotearoa has commissioned an international study into personalisation that finds many companies are falling short by failing to deliver consistent, personalised brand experiences across all channels.

33 MDS ideas make the cut at the AdStars 2022

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BUSAN, South Korea, Tuesday: Programme director Kate Humphries reports: “In the past two weeks, MDS AdSchool’s creative advertising students have not only had a fantastic haul at AdStars, with 33 ideas shortlisted in the non-professional category; they’ve also had two finalists make the cut ahead of final judging of the Student Orcas; and have been awarded 1 Yellow Pencil, 1 Graphite Pencil and 2 Wood Pencils at this year’s D&AD New Blood Award Show.