AUCKLAND, Today: B2B digital marketing agency The Attention Seeker has made two appointments, adding to their existing team of writers, videographers and creative directors.
Rebrands ‘crucial’
AUCKLAND, Tuesday: BusinessDesk’s James Dunkley writes: “Rebrands cost a lot of time, manpower and energy. But they’re crucial to building a strong profile that showcases a firm’s identity, say the experts.”
Official – it’s dentsu Aotearoa! (updated)
AUCKLAND, Today: “With Dentsu Media, and the newly launched Dentsu Creative hitting our shores over the past two weeks, we now have a go-to market brand for each of our capabilities, and an overarching go-to market brand for our group,” writes dentsu Aotearoa marketing manager James Bridgman – providing clarity over the Caps vs lower-case confusion surrounding the company’s branding.
The 2022 Aotearoa Effie Awards details released
AUCKLAND, Today: The 2022 Aotearoa Effie Awards have released full details of all categories and dates. The call for entries was announced in M+AD last week, with the Comms Council thanking sponsors TVNZ, oOh!media, NZME, TRB, Meta, Google, Cartology, Nielsen, Neuro-Insight, and NZStory.
Aussies shoot Apex Rentals NZ campaign
AUCKLAND, Today: Avis Budget Group has unveiled its new creative for its Apex Car Rentals brand, with a launch campaign via agency partner Host/Havas. Most of the work was produced in Australia – only NZ media placement and NZ PR is local.
Epica Awards 2022 now open
PARIS, Today: The Epica Awards 2022 – the only global creative prize judged by journalists – is now open for entries, with a new Grand Prix and three new categories unveiled.
Dentsu story removed
AUCKLAND, Today: Today’s M+AD story about dentsu becoming Dentsu has been removed at the request of the agency – despite the item being accurately reported.
Socialites & Flying Tiger tie the knot
AUCKLAND, Today: Two of New Zealand’s leading social marketing agencies have announced they are merging – Socialites has teamed up with Flying Tiger.
Major media shakeup makes commercial operators nervous
AUCKLAND, Today: “There are certainly signs things could become messy,” warns Damien Venutto in today’s Herald, about the RNZ/TVNZ merger (into Aotearoa New Zealand Public Media – ANZPM).
Sandra Scott returns to provide support for NZ
AUCKLAND, Today: Vistar Media, a leading global provider of software for digital out-of-home, has announced the appointment of Sandra Scott as its new sales and partnership director for New Zealand. Scott, currently with Vistar Sydney, will return to her home country, Aotearoa, for the new role.
