AUCKLAND, Wednesday: GroupM New Zealand has rolled out a progressive parental leave policy as part of Strive, its overarching Future of Work programme. It includes gender-neutral access to 16-weeks’ paid leave for both parents, as well as extra policies for people going through IVF, adoption, fostering, or surrogacy, and for people suffering from the loss of a baby.

AUCKLAND, Wednesday: Research agency TRA and insight agency ThinkTV have formed a strategic partnership to provide “best practice insights to NZ marketers about advertising effectiveness”.

AUCKLAND, Today: The Radio Bureau has formed a partnership with the Mental Health Foundation to create an Orca student competition across AUT and Media Design School’s advertising programmes.

HAMILTON, Tuesday: Globox Digital Billboards has expanded its portfolio with four 12m x 4m digital billboards lighting up Hamilton’s busiest intersection.