Ogilvy boosts leadership team

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AUCKLAND, Today: Ogilvy NZ has boosted its leadership team with two new hires following new business wins. Kristal Knight, previously creative director at Saatchi & Saatchi, has joined Ogilvy as executive creative director, and Nick Salter, previously group strategy director at Special Group NZ, is Ogilvy’s new head of strategy.

Valentine’s Day vs the Super Bowl

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AUCKLAND, Sunday: “Curiously, the ads which punctuate the stop-start nature of American football have become nearly as popular as the Super Bowl itself,” writes Herald on Sunday business columnist Paul Catmur, in yesterday’s edition.

Ogilvy NZ & Wavemaker sign Kami

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AUCKLAND Today: Kiwi education success story Kami – a global digital digital classroom platform – as appointed the Ogilvy Network (Ogilvy NZ and Designworks) to be its global creative agency and brand strategy partners, and Wavemaker to be its global media agency.

Sox appeal

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AUCKLAND, Today: Karangahape Rd creative agency The Goat Farm is producing gift sets of socks, featuring (of course) a goat design.

Saatchi NZ wins Pepperstone

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AUCKLAND, Today: After a competitive process across AUNZ last year, Australia-based multi-award-winning CFD broker Pepperstone has appointed Saatchi & Saatchi New Zealand as its global strategy and creative agency “to assist with the development and launch of a new brand proposition to market.”

Augusto launches Te Puia

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AUCKLAND, Wednesday: After winning a competitive pitch last year, Augusto has crafted a new brand campaign to help reposition Te Puia (geothermal attractions and cultural experiences) as a culturally rich, must-do local activity for domestic tourists.

Getting Together

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AUCKLAND, Wednesday: Independent media, data and technology agency Together has welcomed two new senior strategy and planning hires to further enhance its data-led strategic offering.