AUCKLAND, Today: Ogilvy NZ has boosted its leadership team with two new hires following new business wins. Kristal Knight, previously creative director at Saatchi & Saatchi, has joined Ogilvy as executive creative director, and Nick Salter, previously group strategy director at Special Group NZ, is Ogilvy’s new head of strategy.
The Top 10 (updated)
AUCKLAND, Today: The Research Agency is counting the best TV ads in 2021 (scroll down) for the Marketing Association. There were 1250 respondents to the survey.
Valentine’s Day vs the Super Bowl

AUCKLAND, Sunday: “Curiously, the ads which punctuate the stop-start nature of American football have become nearly as popular as the Super Bowl itself,” writes Herald on Sunday business columnist Paul Catmur, in yesterday’s edition.
Ogilvy NZ & Wavemaker sign Kami
AUCKLAND Today: Kiwi education success story Kami – a global digital digital classroom platform – as appointed the Ogilvy Network (Ogilvy NZ and Designworks) to be its global creative agency and brand strategy partners, and Wavemaker to be its global media agency.
dentsu delivers Subaru All Wheel Drive campaign
AUCKLAND, Today: To showcase Subaru’s all-wheel drive capabilities, Subaru of New Zealand via dentsu Aotearoa and Clockwork Films have created the story of a quintessentially Kiwi ice run.
Lions open for business
CANNES, Today: Submissions for the Cannes Lions Festival of Creativity in June have opened, with a final deadline in April.
Sox appeal
AUCKLAND, Today: Karangahape Rd creative agency The Goat Farm is producing gift sets of socks, featuring (of course) a goat design.
Saatchi NZ wins Pepperstone
AUCKLAND, Today: After a competitive process across AUNZ last year, Australia-based multi-award-winning CFD broker Pepperstone has appointed Saatchi & Saatchi New Zealand as its global strategy and creative agency “to assist with the development and launch of a new brand proposition to market.”
Augusto launches Te Puia
AUCKLAND, Wednesday: After winning a competitive pitch last year, Augusto has crafted a new brand campaign to help reposition Te Puia (geothermal attractions and cultural experiences) as a culturally rich, must-do local activity for domestic tourists.
Getting Together
AUCKLAND, Wednesday: Independent media, data and technology agency Together has welcomed two new senior strategy and planning hires to further enhance its data-led strategic offering.






