AUCKLAND, Monday: FCB and PHD have engineered a NZ Post campaign – running on Go Media’s nationwide digital billboard network – to extend their brand recognition into hard-to-reach cities and towns.

AUCKLAND, Friday: MDS Creative Advertising students took out the top student award at TRB’s Outstanding Radio Creative Awards (the Orcas) last week.

WELLINGTON, Sunday: The resurgence of NZ’s magazine industry has been one of the big media stories of the past year, with a host of new online titles emerging from the ashes of Bauer, according to a report by Jack Yan in online news service BusinessDesk.

AUCKLAND, Today: The NZ Designers Institute Best Awards have released their finalists, and Special is leading the pack by a decent margin – Special has 23 finalists across 13 categories, ranging from large brand identity through to short form film and product packaging.

AUCKLAND, Today: Paul Head’s last day with the Comms Council is Friday 12 November. “So …” he told M+AD, “… Three months. Until then I’m still firmly in the seat, so it’s BAU until then.

AUCKLAND, Today: Ponsonby indie Pitchblack has launched a campaign for BC (Before Cow) Goat’s Milk. The agency says it liked the product so, they’ve taken a “significant stake in the pioneering business”.

AUCKLAND, Today: VMLY&R ECD Kim Pick is to moderate a Marketing Association live-streaming panel to discuss the link between brand purpose, brand promise, and business decisions.