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Need for speed?

Editor February 25, 2022News Make a Comment

AUCKLAND, Today: Southern Cross Pet Insurance has launched a series of NZ-first ‘speedometer billboards’ as part of its new Live Your Pet Life project, a campaign designed to keep Kiwi furry family members safer and healthier for longer. Developed by TBWA\NZ, MBM and Lumo Labs, the special billboards are now live in a range of locations nationwide.

Saatchi sports boost for teen girls

Editor February 25, 2022TVCs, News Make a Comment

AUCKLAND, Thursday: Sport NZ has today launched #itsmymove – an integrated campaign to help young women get and stay active, their way. Developed to address declining physical activity levels in teenage girls, #itsmymove is the work of Saatchi & Saatchi NZ in collaboration with Publicis Groupe Connected Platform partners MSL PR, Starcom Media and Digitas.

Well-bread

Editor February 24, 2022TVCs, News Make a Comment

AUCKLAND, Today: George Weston Foods, via Proximity NZ, has launched an energetic new campaign, Supercharged Kids, that shows how much kids can pack into their day with the help of Tip Top Supersoft … and their very own personal assistant.

Kiwi pair join Adfest juries

Editor February 24, 2022News Make a Comment

BANGKOK, Wednesday: VMLY&R NZ ECD Kim Pick and Good Oil director Michelle Savill have been selected as judges on the Adfest 2022 juries.

NZ’s favourite ads this summer (updated)

Editor February 24, 2022News Make a Comment

AUCKLAND, Today: The use of lovable characters and emotional storytelling has seen ASB’s Ben & Amy voted New Zealand’s favourite tv ad this summer in insight agency TRA’s latest round of research.

Promoted!

Editor February 24, 2022A+D, News Make a Comment

AUCKLAND, Wednesday: Discovery ANZ has announced a key internal promotion, with NZ-based Kerry Leonard appointed to the senior manager – integration leadership role.

Rockit Man Q+A

Editor February 24, 2022Q+A, News Make a Comment

AUCKLAND, Today: Rockit Apple global marketing GM Julian Smith – fresh from collecting Rockit’s Gold, Silver and Bronze at the Best Design Awards at the weekend – gave M+AD the lowdown (via a lively Q+A) on his company’s high-energy rebrand, and the key role played by Designworks and Special Group.