oOh!media taps Dale Cummings

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AUCKLAND, Today: media trading executive Dale Cummings is set to join oOh!media NZ as trading manager, commencing on Monday. He replaces Christie Tanner (who departed at the end of the year; destination unknown) and will work with group commercial sales director Phil Lucy and the NZ management team.

True love

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AUCKLAND, Today: To celebrate 10 years in business, Grey Lynn-based strategy, design & comms agency True bottled up a “dangerously delicious” batch of gin named Truth Serum.

OOH momentum returning

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AUCKLAND, Today: The Out of Home Media Association Aotearoa has announced that 2021’s revenue is up 24% year-on-year, with the total revenue rising to $119.3m, “despite a tough year of extended lockdowns throughout the country”.

pDOOH benchmark

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AUCKLAND, Today: Members of IAB New Zealand’s programmatic DOOH steering committee have agreed on an industry benchmark impression multiplier formula for NZ-based DOOH suppliers activating inventory programmatically.

Deadline tomorrow!

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AUCKLAND, Today: The entry call for the 2022 Axis Awards closes at 4pm tomorrow (Thursday 20 January. A deadline extension will run until Tuesday 25 at 4pm (with a modest late fee).

Passion for publishing

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AUCKLAND, Today: School Road Publishing has enlisted Lisa Hay as head of commercial. Hay was GM of Pumpt Agency, a boutique North Shore shop specialising in DM, flyer & catalogue design.