AUCKLAND, Wednesday: BCG2 and research partner Clarity Insight have been appointed to work with the Neonatal Trust after a three-way competitive pitch. There was no incumbent – the trust has not previously worked with an agency.
Reliable Sauce
SYDNEY, Wednesday: NZ sauces & marinades maker F. Whitlock & Sons has officially launched in Australia, and is releasing a trans-Tasman creative campaign, Whitlock’s Tales of Delicious Demise, encouraging viewers to “step out of their ennui and feed their adventure”.
Home Delivery
AUCKLAND, Today: PHD New Zealand has announced two new hires across its digital and strategy teams – Sam Casey as digital director and Brendan Hewitt as group strategy director.
Personal Best
AUCKLAND, Today: To celebrate its sponsorship of the Olympic New Zealand team, Noel Leeming – with a little help from their friends at TBWA\NZ and oOH!media – has launched a campaign called Always happy to help.
Just the Ticket
AUCKLAND, Today: Awards Night for the 2021 TVNZ-NZ Marketing Awards is just around the corner – on Thursday 2 September at the Cordis. Tickets, say the organisers, “are selling fast”.
Campaign shows the ‘possibilities’ the vaccines unlock
WELLINGTON, Today: With the Covid-19 vaccine now becoming more available, Sweetshop and Clemenger BBDO decided it was time to “shift the way Aotearoa thought about our individual and collective futures”.
Tweets ad revenue tops US$1bn as userbase reaches new high
SAN FRANCISCO, Tuesday: Twitter earned US$1053m from advertising in the second quarter of 2021, an increase of 87.4% from the previous year. Ad revenue from the US doubled (+98.4% to reachUS$562m) while international ad revenue rose 76.3% to US$491m.
Aussie Energy
SYDNEY, Today: Frucor Suntory turned to Australia for most of the work on its latest campaign for V Energy. The main creative is from Clemenger BBDO Sydney (the lead creative agency for Frucor AUNZ) but the integrated campaign does include contributions from OMD NZ (media) and Raydar NZ (shopper marketing).
Q&A Christie Cooper
SINGAPORE, Monday: Kiwis’ reputation for self-deprecating humour was on show in an Ad Stars Q&A with DDB Aotearoa CD Christie Cooper, conducted in the run-up to the Ad Stars competition in Busan last week.
