AUCKLAND, Today: CBD indie Hello has launched a nationwide OOH teaser campaign to help MediaWorks promote its new radio talk brand (yet to be named), coming in 2022.
NZ network wins global Kea mobile pitch
AUCKLAND, Friday: NZ-founded digital comms agency Topham Guerin (offices in Sydney, Auckland, Beijing and London) has won a pitch for the Kea global creative partnership. There was no incumbent.
Aspire to Inspire
NEW YORK, Monday: Google, Apple, Samsung, Amazon, and Nestlé led Wunderman Thompson’s list of 2021’s most inspirational brands. Now in its second year, the Inspire Score is the agency’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their ability to inspire people.
The One Show names 4 Kiwi judges
NEW YORK, Today: The One Club for Creativity has selected four senior Kiwi creatives to serve as judges for The One Show 2022. Around 400 top creatives from 48 countries will judge work from around the world.
The Geretys select Maria Devereux for jury duty
PARIS, Today: The 4th edition of the Gerety Awards has appointed Colenso BBDO ECD Maria Devereux as a member of its 2022 grand jury. The Geretys reward the best in advertising from the female vision – but both sexes can and do enter.
Fusion of radio currency data with audience insights
AUCKLAND, Monday: Nielsen has unveiled “an exciting” new venture in collaboration with the NZ Radio Broadcasters Association to fuse radio currency data with the in-depth audience insights available in Nielsen’s Consumer & Media Insights (CMI) data.
Quantum Jump automates Universal Homes
AUCKLAND, Today: The complexity of implementing joined up communication programmes through marketing automation platforms is not for the faint hearted. Universal Homes turned to Quantum Jump to help create customer journeys and creative templates for a wide range of customer experiences.
Cliché clampdown
AUCKLAND, Today: Federation’s new recruitment campaign for Massey University breaks the sector’s advertising genre of ‘skyward-looking’ students. The campaign launches with a new creative platform “anchored with a fresh, unpolished authenticity”.
Sweet as!
AUCKLAND, Today: Humour and Connection to Nature are the two lead characteristics demonstrating ‘Kiwiness’ according to new research launched this morning. The Kiwi Codes research, by leading independent research and insights agency TRA, asked a representative sample of over 4000 New Zealanders about their attitudes to themselves, businesses, and brands post-pandemic.
