NEW YORK, Thursday: A dedicated gaming discipline has just been added to The One Show 2022. The festival’s latest (unsigned) release said: “The One Show is no stranger to recognising remarkable projects that harness the possibilities of the gaming industry.

AUCKLAND, Wednesday: Billboard/bus media company Go Media has banded together with top New Zealand promoters and artists to push the Vax for Live campaign.

AUCKLAND, Wednesday: MediaWorks and Vistar Media are teaming up to offer advertisers easy access to buy digital out-of-home billboard and commuter inventory.

AUCKLAND, Wednesday: Leading out-of-home media company JCDecaux New Zealand has unveiled a long-term partnership with Cure Kids, as part of its new social impact initiative, JCDecaux Heart.

KERIKERI/WHANGAREI, Today: Northland agency Due North PR has announced it will now only work with professionals who have been fully vaccinated against Covid-19. Due North’s Peter Heath said: “I’ve decided that my own small firm will take a stand.

AUCKLAND, Tuesday: The “game has changed” for out-of-home advertising in Aotearoa New Zealand this summer, according to Locky Dock Media which has installed 30 new Locky Dock wayfinding stations with street-level digital screens.

AUCKLAND, Tuesday: Parnell-based shopper marketing agency Farrimond and CBD marketing agency Digital Commons utilised the latest in-game technology with their Ultimeatum BurgerFuel campaign, appearing on virtual billboards within popular video games such as Soccer Stars and Trivia Race 3D.

AUCKLAND, Tuesday: Special has teamed up with Smirnoff to release 100 bespoke drinks – over the next 100 days, “immortalising” the New Zealand summer in a drinkable format.

NEW YORK, Tuesday: Global digital art/tech provider Kargo has nnounced the acquisition of the commerce-driven paid social advertising site StitcherAds.