ATLANTA, GEORGIA, Wednesday: Coca-Cola ad spending plunged by US$1.5 billion (NZ$2.2 billion during the Covid-19 pandemic. Over the last six years, Coke spent an average of US$4bn a year on advertising worldwide.
Answering Machine
AUCKLAND, Today: JCDecaux AUNZ has announced the launch of an innovative new proprietary creative effectiveness tool, JCDecaux Optix.
Lions jury duty for former Saatchi NZ star
CANNES, Wednesday: Former Saatchi & Saatchi NZ ceo Nicky Bell – now the global head of Facebook Creative Shop – has been named as jury member for the Cannes Social & Influencer Lions.
Research Trifecta
AUCKLAND, Today: Grey Lynn customer insights agency Perceptive has won a trifecta of awards at the 2021 NZ Research Association’s RAE Awards, held at Fish at the Hilton Auckland last week.
New faces at indie media shop
AUCKLAND, Today: Indie media agency D3 has announced the appointment of four new hires – and a relocation to Parnell after a period of new business wins and growth.
ASB issues creative RFP
AUCKLAND, Today: ASB is seeking expressions of interest from brand, marketing and digital agencies, with a Request for Proposal (RFP) process for a range of creative services kicking off this morning.
Trial by Error
AUCKLAND, Tuesday: Colenso has produced a new campaign for State Insurance, which studies Kiwis’ everyday mistakes around the home and in the car.
Augusto shoots Zero Carbon Future
AUCKLAND, Today: Augusto has launched a Firstgas Zero Carbon Future campaign running this month across TV, billboards, digital, social, print and press.
Goats just wanna have fun
AUCKLAND, Today: K Rd creative indie The Goat Farm celebrates (belatedly) its 10th birthday with a party next month – and all “Friends of The Farm” are invited.
