Stand tall, leap high

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CHRISTCHURCH, Today: The lack of representation for NZ women at the head of small and medium-sized businesses has seen the launch of a stirring new campaign by Wellington creative shop Double Denim and Christchurch’s The Agency PR – for leading tech company MYOB.

$2.61b adspend in 2020?

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LONDON, Saturday: WARC predicts that NZ adspend in 2020 should reach $NZ2.61 billion – a modest rise of NZ$23.4million (scroll down for the PDF, which predicts adspend across individual NZ media).

Safe haven

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AUCKLAND, Friday: Freemans Bay shop Pitchblack (“we are not an ad agency”) has engineered a new Air New Zealand inflight video, A Journey to Safety.

Ritson returns

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AUCKLAND, Today: Ex-marketing-professor-gone-rogue Mark Ritson is back in the headlines today, with details of a new Comms Council course and Bauer Media’s filmed version of his Auckland address last week.

Standing fast

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AUCKLAND, Today: The print editions of NZ’s magazines & newspapers are holding up – despite the onslaught of digital media, according to the latest Nielsen Q4 topline results.

Futuro en España

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AUCKLAND, Today: Former Saatchi & Saatchi NZ CCO Toby Talbot is returning to the DDB network as chief creative officer for C14TORCE, the SEAT-dedicated agency in Barcelona.

Hot shot

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AUCKLAND, Today: Freemans Bay creative agency String Theory and Good Oil have shot a new brand campaign, Real Life, for NZ home loans provider Pepper Money.