A different lens (updated)

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WELLINGTON, Today: Saatchi & Saatchi has created a campaign and full brand identity to support Women’s Work, a unique exhibition celebrating the work of 21 women photographers from the Advertising & Illustrative Photographers’ Association (AIPA) running over four days from today (Friday 6 March) at the Ellen Melville Centre in Auckland.

Balance sheet

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WELLINGTON, Today: Uprise Digital head of people & culture Ashleigh Duncan has penned a thoughtful piece about the place of women in the workplace, challenging Government policy as “a clear example of bias”.

Farm aid

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NAPIER, Yesterday: Australasia’s largest fertiliser company, Incitec Pivot, has appointed specialist New Zealand agribusiness agency Tracta to support the development of creative and strategic initiatives across key segments of their business.

Top-of-mind status

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SYDNEY, Thursday: Prof Mark Ritson is back in the news with a stirring report on the unexpected rise in sales of legendary Mexican beer Corona – despite the global spread of coronavirus.

Let’s get Serious

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AUCKLAND, Today: 3rdeye Consulting is introducing the Lego Serious Play workshop methodology to NZ companies and organisations, under their new brand, BrickSmart™ by 3rdeye.

Opinion

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AUCKLAND, Today: Two tvcs featuring actors singing along to hit songs (currently screening) couldn’t be more different.

Stitch in time

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AUCKLAND, Today: Just 11 months since they opened their doors and before the paint has even dried, ad & marketing technology agency Stitch has been on a roll having added nine clients to their roster, moving into new offices in Grey Lynn and delivering their first published case study for their foundation client, Turners Group NZ.

Second rate?

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LONDON, Tuesday: NZ agencies failed to make much of an impact the latest WARC rankings – Colenso BBDO Auckland is ranked #46 creative agency in the world, while NZ is the #19 creative country.