Compelling new campaign showcases SKYCITY’s role in life of the city

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Staff across various departments at SKYCITY became overnight television stars when the company launched a fresh new advertising campaign yesterday. The new campaign, It All Starts Here, created by Colenso BBDO and produced by Finch Auckland, spans television, radio, outdoor, print and digital, and allows SKYCITY staff to explain in their own words the company’s central role across the community; socially, economically and culturally.

Super Bowl ads have ‘had their day’

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You may not know who the New England Patriots or their helmet-headed combatants are, but rather than decipher the intricacies of an eligible receiver, it’s arguably the famed ads that run throughout you’re all the more interested in, according to a report in Australia’s B&T. However, if recent press out of the States is to be believed, the once holy grail of creativity – the much-vaunted Super Bowl advertising – may possibly have had its day.

A-fucking Plus

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Super Bowl has had its day? Tell that to the advertisers who happily shell out millions to boost their businesses to new levels. Michael Hill Jewellers, for one, will be very happy with their returns. Check out some Twitter:

Reputation matters

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CAANZ has engaged media law specialist Tracey Walker to draw lessons from social media use in 2014. “The rapid growth of social media has transformed marketing,” says CAANZ ceo Paul Head.

More Growth for OOH in 2014

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The Outdoor Media Association of NZ has announced a Q4 revenue total of $19,679,035, showing a year-on-year increase of 5.5% over the same period in 2013. The figure brings the year-end total revenue for 2014 to $71,236,380, which is 7.2% higher than the total for 2013. 

Arrivals & Departures

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Content creator, marketing developer, online manager, designer and photographer Lee Gilmour has returned to MediaWorks Radio and accepted a role in the group marketing team. Her focus will be digital and social activation across all brands.