AUCKLAND, Today: 97 per cent of Kiwis say they will shop local and support small businesses as the country continues to band together in the wake of Covid-19.
Pearls of Passion
AUCKLAND, Today: The NZ ad agency sector is taking the lockdown message very seriously – with hundreds of staffers working from home while they struggle to help keep their employers and comrades stay afloat.
New Development
AUCKLAND, Wednesday: Sky Network Television has sold its subsidiary Outside Broadcasting Ltd, which films live sports, to global production conglomerate NEP.
Enough is Enough
HOLLYWOOD, Wednesday: Barbra Streisand has lent her face and voice to a new campaign urging America’s LGBTQI+ community to vote Trump out of office for his “appalling record on gay rights”.
Marketers+Media Meetup
AUCKLAND, Wednesday: 100 or so media, marketing and indie agency types got together at Karangahape Road’s Hallertau Tap Haus last night for the inaugural Marketers+Media Meetup (#MMMU).
Content-led Marketing
LONDON, Today: Colenso BBDO senior strategist James Tucker has lent his weight to a new Warc 2020 Effective Content Strategy report which found – surprise, surprise – that content-led marketing strategies are more effective than ever for brands.
One Track Mind
WELLINGTON, Tuesday: With 1.2 million rail trips per month across their train network, Wellington has the highest percentage of citizens using public transport in the country. To reach these travellers Go Media in partnership with Greater Wellington Regional Council have just installed overhead interior panels.
As You Were
AUCKLAND, Monday: Yesterday’s Clemenger shacks up with Colenso story – while essentially accurate in most respects – contained one fundamental flaw.
Sneakers grows
AUCKLAND, Today: A year on from Sneakers’ expansion from digital media specialists to full-service media offering, the locally owned independent agency reports that its client portfolio continues to grow.
Pixel Perfect
AUCKLAND, Today: NZ-owned full-service indie agency Pitchblack Partners has taken out the latest round of the Lumo Pixel Awards, a quarterly competition designed to inspire and celebrate dynamic and interactive creativity for the digital out-of-home sector.
