Lightbulb moment

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AUCKLAND, Today: Ponsonby-based marketing agency Digital Commons has forged a partnership with Singapore’s Silverpush to make its entire range of AI-powered video intelligence solutions in New Zealand.

Tuned up

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AUCKLAND, Today: NZME launches its new-look Driven magazine this Saturday 14 March as a standalone title within the pages of the Weekend Herald.

Herbie rides again

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AUCKLAND, Today: Volkswagen NZ has appointed Freemans Bay-based Lily & Louis Creative PR as its official public relations agency. There was no incumbent, and no pitch – L&L have been working for VW on a project basis for some time. VW NZ’s creative agency is DDB.

Leader of the Pack

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AUCKLAND, Today: Hobsonville-based brand activation specialist Hoop has formed a joint venture with Australia’s largest pure-play co-packer LJM to fill a gap in NZ’s co-packing market.

Gender Bender

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AUCKLAND, Saturday: The next head of DDB North America will be a woman, reports business reporter Damien Venuto in the Weekend Herald, who scored an interview with global ceo Wendy Clark during her recent stopover in NZ.

Paradise Lost?

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LAKE WAKATIPU, Sunday: A 257-hectare high-country station in Paradise Valley – a prized location for hundreds of commercials, movies, and TV shows since 1958 – is to be sold.

Higher Tech

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SYDNEY, Sunday: Just one Kiwi made it through to the shortlist of Australia’s Women Leading Tech Awards 2020 – congratulations, Vodafone NZ head of platforms Sharina Nisha.

A different lens (updated)

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WELLINGTON, Today: Saatchi & Saatchi has created a campaign and full brand identity to support Women’s Work, a unique exhibition celebrating the work of 21 women photographers from the Advertising & Illustrative Photographers’ Association (AIPA) running over four days from today (Friday 6 March) at the Ellen Melville Centre in Auckland.

Balance sheet

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WELLINGTON, Today: Uprise Digital head of people & culture Ashleigh Duncan has penned a thoughtful piece about the place of women in the workplace, challenging Government policy as “a clear example of bias”.