AUCKLAND, Today: Carren Richardson-Park, strategic director at CBD-based indie marketing/ad agency Charm, has written a thought-provoking piece on ‘the return on the art of the soft sell’ – a  timely topic in this Covid world.

WELLINGTON, Today: As promised, Klim Type Foundry has got back to us with images and details of the work that put them through to the Asia Pacific finals of The One Club’s 99th ADC Awards (scroll down for the link to yesterday’s story).

AUCKLAND, Today: New Zealand and Australia will lead the world’s way back from the Covid crisis, believes Nielsen Media NZ MD Caroline Atford.

LONDON, Wednesday: Colenso BBDO’s I’m Drinking It For You bluesy masterpiece, produced for DB Export, continues its climb to world domination, picking up a spot in the WARC Effective Content Strategy shortlist.

NEW YORK, Today: Wellington’s Klim Type Foundry has succeeded with one piece of design work through to the Asia Pacific finals of The One Club’s 99th ADC Awards.

AUCKLAND, Tuesday: Many NZ businesses are indicating they are likely to review media and agency strategies post-Covid-19 – including reviews of creative & media agency appointments.

AUCKLAND, Today: ghd, a global leader in professional hair-styling tools, has appointed Mango Communications as its Australian PR agency – securing the business trans-Tasman after a strong six-year partnership with Mango New Zealand.

AUCKLAND, Today: The ad employment sector is adapting well to the Covid pandemic – partly because it lends itself to working from home.

AUCKLAND, Today: Parnell-based website design & development agency Mantis Digital has become one of the first ad industry‘back-end’ outfits to embark on a significant ad campaign – tastefully finding a positive side to the current pandemic.