Samsung munches on Apple

Editor TVCs, News Make a Comment

Samsung has launched a global campaign mocking the new iPhone 6. The six new ads feature two ‘Apple Geniuses’ pointing out to everyone all the features that the Galaxy Note 4 has and the new iPhone doesn’t. 

Love, Love me Dooya

Editor News Make a Comment

A rousing performance across all categories saw Whybin TBWA/DAN’s Dooya take out the main prize at last night’s Flying Fish/CAANZ Battle of the Ad Bands, held – as always – at the Kings Arms in Newton.

NZ DM Awards call for entry

Editor News Make a Comment

The Marketing Association has announced the call for entries for the 2014 NZ Direct Marketing Awards, to be held in Auckland early next year. The deadline for entries is 5pm on Friday 24 October. An extended late entries deadline of 5pm on Friday 31 October is available at a nominal fee.

New agency focus on digital content marketing

Editor News Make a Comment

Auckland senior admen Ron Sneddon and Brendan Jarvis have formed a digital content marketing agency, Story. Ron Sneddon is a media expert who’s ex Mr Smith; he also currently owns media strategy agency Super. Jarvis owns digital marketing agency The Space In Between. The pair say their new shop fills a big gap.

Guy Cousins returns to Godzone

Editor News Make a Comment

Lotto NZ has appointed Guy Cousins as chief marketing officer, replacing general manager Val Green, who left in May. Cousins is a Brit who has spent much of his working life in NZ – managing partner at Naked from 2011-2012, strategic planning director at Spark PHD from 2009-2012.