Data matters!

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The NZ Marketing Association has released details of a ground-breaking global study that explores the role of data-driven marketing and advertising across 17 countries (including NZ). The MA says more than 3000 practitioners expressed confidence in the practice and its growing contribution as an enabler of “customer centricity”.

D&AD taps three Kiwis for jury duty

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D&AD has appointed three judges from NZ for its 2015 Awards: Clemenger BBDO Wellington CD Brigid Alkema will sit on the Integrated & Innovative Mediajury, Dan Wright, Digital Creative Director at Colenso BBDO is on the Digital Marketing jury, and Curious Film managing director Matt Noonan is to sit on the Branded Film Content & Entertainment jury.

Snakk launches TV-mobile sync tech

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In response to the growing consumer trend of using more than one screen while watching television, Snakk Media (NZAX: SNK) has launched TV Sync, a new product believed to be a local market-first which allows brands to synchronise ads across television, mobile and tablet screens – and is now up and running with its first major advertiser to use the technology. 

Arrivals & Departures

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Busy days at Snakk: NZAX-listed mobile advertising company Snakk Media has announced that its hired its first Creative Director. Carlos Guedes will be based in Sydney, but will actively service Snakk customers in NZ.

Striking the right chord

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Men’s Health is continuing its confrontational campaign, which aims to remind men they need to “start talking about their health”. “The latest ad, again created by Dave King and Wicky Tafau, will certainly turn heads, which is the exact aim,” says Men’s Health chairman, Phil Clemas. 

Publicis boosts digital with Sapient buyout

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Paris-based Publicis Groupe has bought Boston-based marketing network Sapient for US$3.7 billion cash (NZ$4.76), months after the breakdown in merger talks with Omnicom. Publicis says the acquisition will speed up its transition into a digital technology company.