LONDON, Today: WARC’s latest Advertising Trends report, released overnight, paints a bleak picture of the impact of Covid-19 on global advertising investment.
Homegrown kickstart
AUCKLAND, Today: 99 is helping New World to showcase a range of NZ brands and producers in a new campaign to help kickstart a customer movement to buy NZ-made products and support our recovery post Covid-19.
Data integration partnership
AUCKLAND, Thursday: Lumo Digital Outdoor will be the first NZ customer for a new partnership between global tech platform AdMobilize and AI company Seedooh (based in Australia) that will enable the automated integration of two foundational data-sets, of increasing importance for brands.
TikTok Expands
AUCKLAND, Today: Leading influencer marketing agency Born Bred Talent has ramped up its offering in New Zealand by signing 20 new TikTok creators to their NZ talent roster and launching one of the first major TikTok campaigns in the country.
Sunny Side UP
AUCKLAND, Wednesday: Grey Lynn-based indie media agency D3 has been appointed to manage the UP Education media account. The incumbent was MBM, which was also involved in the selection process.
NZ 23 Australia 29
NEW YORK, Today: NZ has scored 23 One Show finalist entries, with DDB leading the way with 12 (including four for Kiwirail Near Miss Memorials). Colenso BBDO and Special Group have four finalists each, and Clemenger BBDO has two.
Silver Lining
LONDON, Today: Colenso BBDO’s Mars Pedigree SelfieSTIX has won NZ’s only metal at the 2020 WARC Awards – a Silver in the Effective Innovation category.
Two at the Top
AUCKLAND, Wednesday: FCB NZ’s Peter Vegas & Leisa Wall have been promoted to joint executive creative directors of the agency, following an impressive record of client success, and their promotion in February 2019 to creative directors.
Virtual & Virtuous
AUCKLAND, Today: The Comms Council has set a date for the Beacon Awards 2020 – this will be a virtual ceremony, conducted in full online on Wednesday 10 June.
