AUCKLAND, Today: Lumo and creative agency Pitchblack Partners have launched Up and Running – a nationwide digital billboard initiative dedicated to helping small businesses get back on their feet.
Brands Zone
LONDON, Monday: Gaming stands to be one of the few winners in an environment where consumers are confined to their homes – and brands are undergoing a mental shift in the way they think about this channel, according to WARC/AdColony’s Tom Simpson.
No M+AD Monday
AUCKLAND, Today: Tomorrow – Saturday 25 April – is Anzac Day 2020, the day that honours the Kiwis & Aussies who’ve fallen in global conflicts.
An oldie – but a goodie
AUCKLAND, Today: “I’m not sure about you, but in times of crisis there’s no-one I’d rather work remotely alongside than an experienced old hand,” says Stanley St CD Kim Ellison.
Networks square off
AUCKLAND, Thursday: NewstalkZB is the most popular network at any given moment, according to the latest GfK commercial ratings headcount. ZB has a 12.6 Share – comfortably ahead of The Breeze, Magic, and The Rock.
Candle in the Wind
AUCKLAND, Today: From 6 o’clock this morning, OMANZ members, with support from Go Media, will light up nearly 400 billboards, street furniture and retail signs across the nation with a powerful Stand at Dawn message encouraging New Zealanders to commemorate Anzac Day this Saturday by standing outside their home with a candle.
OMANZ taps Watkins
AUCKLAND, Today: JCDecaux NZ head Mike Watkins has been appointed chair of the Outdoor Media Association, replacing oOh!Media GM Nick Vile, who will continue as a member of the executive board.
Killer Queen
AUCKLAND, Today: Covid-19 is no joke, but one Kiwi bloke – who obviously has too much self-isolation time on his hands – have come up with a ripper self-edited parody song.
Gently does it
AUCKLAND, Today: Carren Richardson-Park, strategic director at CBD-based indie marketing/ad agency Charm, has written a thought-provoking piece on ‘the return on the art of the soft sell’ – a timely topic in this Covid world.
