Olympics sponsors chase gold

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LONDON, Today: Advertiser spend on sports sponsorship is expected to rise 5% this year to reach more than US $48bn worldwide – the strongest growth in a decade and ahead of growth projections for all traditional media, according to a new study from WARC.

For their eyes only

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WELLINGTON, Today: The 2nd Social Media for Government NZ 2020 in March aims to bring together social media experts in government to “explore how social media can be leveraged to find key insights on what resonates with the audience and drive trust and confidence in government”.

Meet Team WPP NZ

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SYDNEY, Tuesday: WPP MD NZ Sven Baker has resigned from his current position and will move to the transitional role of non-executive NZ chairman. A new NZ management team has also been appointed.

Boom zone

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AUCKLAND, Tuesday: The Outdoor Media Association (OMANZ) reported impressive revenue growth in 2019 of 14.2%, taking annual revenues to $141.25m, with every quarter in the year contributing to the annual growth.

Game on!

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AUCKLAND, Today: TBWA has launched an ANZ Bank campaign that celebrates Kiwis love for their sport – so much so that in any given week 95% of young people and 73% of adults take part in it.

Driving me crazy

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AUCKLAND, Today: Extract from DDB ANZ CCO Damon Stapleton’s blog: “Crazy ideas make companies grow. Especially when business models change. Which seems to be happening more and more these days.

Trivago fallout hits ads

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AUCKLAND, Today: “Consumer trust is critical,” Association of NZ Advertisers ceo Lindsay Mouat told NZ Herald business writer Damien Venuto. You don’t need to be a genius to figure out Mouat was referring to the Trivago scandal.

NZ dairies – we salute you

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AUCKLAND, Today: Contact Energy (with creative shop Bob’s Your Uncle, media agency Rocket, and photographer Vicki Leopold) is championing the saviours of the Kiwi summer – dairy owners – in the first iteration of a tribute to SMEs.