AUCKLAND, Today: A West Auckland beverage company has sold out its entire stock overnight in Australian supermarkets following an unexpected social post from a Sydney mother and businesswoman.
AUCKLAND, Wednesday: After several pitches, indie creative agency YoungShand has secured three new client wins – appointed to work with Tourism Holdings, managing the creative and media aspects of its Discover Waitomo business. The agency also secured Ministry of Business work, and Vitaco (Healtheries).
OP-ED BY BEACONS JUDGE ANTONY YOUNG: In Ken Auletta’s The New Yorker article, How the Math Men Overthrew the Mad Men*, he brazenly claimed that data and science are now more important to the ads and creativity as the currency for advertising.
AUCKLAND, Today: New Zealand’s media agency advertising market has finally returned to growth in May – after a full year of stagnation – with a 2.3% year-on-year increase in agency bookings to NZ$87.3 million.
AUCKLAND, Today: Independent agency Thrive PR + Communications has grown its team with the appointment of Victoria Fruean as group account director and Natasha D’Souza as senior account manager.
AUCKLAND, Today: 99 has created a campaign for the seventh generation of Mazda, which has landed in New Zealand. ECD Mick Stalker said: “It’s Mazda3 but not as you’ve seen it before.”
AUCKLAND, Tuesday: Trade Me has chosen Clemenger Group agencies – Clemenger BBDO Wellington and Colenso BBDO Auckland – as the online platform’s first fulltime agency of record.
SYDNEY, Tuesday: F5 Shanghai CCO Adams Fan has named Ogilvy NZ’s Auckland Transport Distracted Road Signs as the best print ad in the world, on Aussie site Bestadsontv.
“Hands up if you are guilty of the same charge – I am,” he wrote. “I’m loving the insight for this print campaign.”