AUCKLAND, Friday: PR agency Acumen Republic has opted for fish’n’chip shop activations to promote Cadbury’s Favourites’ new limited-edition chocolate fish box – featuring Kiwi art on the lid.
New ad & marketing tech consultancy opens
AUCKLAND, Today: Stitch, a new advertising & marketing technology consultancy agency, has opened its doors. Led by co-founders Adnan Khan & Simon Wedde, Stitch aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.
Jump for Joy
AUCKLAND, Today: Ahead of this weekend’s launch of a significant new NZ gifting hub – Joyable – M+AD enlisted founder Rochelle Sheldon for a timely Q+A session.
Axis 2020 nigh
AUCKLAND, Today: The Comms Council has published a useful list of in-depth profiles of the jury team leaders who will guide the big decisions at Axis 2020 – plus detailed information about Axis dates.
Marketing Law powwow
AUCKLAND, Today: The Marketing Association has assembled a high-powered panel of regulators and lawyers for its Marketing Law 2019 powwow in one month on Thursday 7 November (scroll down for times and venue).
Huffer gets lyrical about mental health
AUCKLAND, Thursday: Fashion chain/creative company Huffer has partnered with the Mental Health Foundation and Kiwi musicians to support mental health awareness in a musical campaign by Ponsonby-based Reload & Smoke.
New campaign targets $5.1 billion offshore students
AUCKLAND, Wednesday: Education New Zealand enlisted the expert services of Special, OMD, Fuse and UMS to launch their new global digital campaign, designed to appeal to prospective international students “who are attracted to our inclusive and forward-thinking society”.
Publicis ANZ closed today to support Mental Health Day
AUCKLAND, Today: There’s nobody at work this morning at all Publicis Groupe ANZ agencies in NZ & Australia – they’ve closed for the day in support of World Mental Health Day. In NZ, this includes Starcom, Digitas Affinity ID, MBM and Saatchi & Saatchi.
DDB’s L&P ad ‘best tvc in the world’
CHICAGO, Today: FCB Chicago associate CD Rodolfo Fernandes has named DDB NZ/Sweetshop’s Lemon & Paeroa Best Day Ever as the best television commercial in the world last week.
5 stars for the Godfather of Effectiveness (Updated)
HAMILTON, Wednesday: Waikato full-service agency KingSt, who hosted a recent Peter Field presentation in Hamilton, says the event was “groundbreaking”.
