DDB has created a new brand campaign featuring a 45sec TVC following a typical DIY Kiwi as he uses his STIHL SHOP tools in his backyard, his own ‘land of opportunity’.
John Dix, that living repository of all things on the Kiwi street and in the music world, has penned an entertaining memoir of one of the real characters of this country.
Auckland’s West Liquor, operated by The Trusts, has appointed Freemans Bay Indie Republik to manage its media and creative account.
Hollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama Goodbye for Now.
LONDON: Using cause-driven social campaigns can be more effective than using social-driven brand story campaigns, according to a new Warc report.
Colenso BBDO is behind an innovative Samsung campaign that has resulted an entire high-tech house being built on the Auckland waterfront.
M+AD editor David Gapes reports that he came through his surgery well, and expects to be home in a few days.
In a possible sign of things to come on this side of the Ditch, the announcement of Marlisa Punzalan as winner of the Australian X Factor was watched by 1.428m on Tuesday night on Seven. Preliminary overnight ratings from OzTam show it was more than a million viewers down on last year, according to Aussie media site mUmBRELLA.
MediaWorks NZ and Heineken have won Silver at The BEFest Awards, held in Sydney as part of the prestigious Festival of Content Marketing and Branded Entertainment.
NEW YORK (Reuters) – Nielsen and Adobe Systems Inc have announced an alliance that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change, reports the Huffington Post.