As signalled by a flurry of photo ops of John Key cosying up to various All Blacks, the National Party has stayed with the sporting theme in their first TVC for the 2014 election.
TV shopping channel encouraged by first year in NZ
New Zealand consumer demand for TV shopping is on the rise with one shopping channel reporting increases of more than 1000 new customers per month.
Greens top Nats in Facebook poll
Social media analytics company Social Bakers has released a Facebook-driven New Zealand 2014 election dashboard.
Viva moves into online retail
APN has launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, The New Zealand Herald’s flagship lifestyle magazine.
Asia beckons emerging NZ photographers
Auckland-based Australasian photo consultant Christina Force will co-chair Creative Asia Plus (CA+) in Hong Kong in November – a two-day event for photographers who want to crack the Asian market.
Hard to say, easy to eat
Vodafone Warriors Manu Vatuvei, Jacob Lillyman, Konrad Hurrell and Dane Nielsen are helping Wendy’s launch a new burger with a TVC playing on our struggle to pronounce foreign words.
Biggest quarter for interactive ads
Total interactive advertising spend in New Zealand was $142.37 million – up 24% year-on-year – proving to be the biggest quarter to date.
Garryowen selfie at 1500m
Air NZ’s Meanwhile in New Zealand campaign steps out in Australia again this week with a video combining Kiwis’ love of skiing and rugby.
The Winners & Losers
Few surprises in the latest audits and readership figures, with print continuing its glacial slide. And, as usual, there are more than a few happy customers (like Good, Next, Metro, Dish, Mindfood, Rugby World, OHBaby! Habitat, Healthy Food Guide, Waikato Times and the Greymouth Star – to name just a few).
New World’s Little Shop promo back on shelves
.99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of thousands of little Kiwis (and quite few of their parents) last year.
