As signalled by a flurry of photo ops of John Key cosying up to various All Blacks, the National Party has stayed with the sporting theme in their first TVC for the 2014 election.
New Zealand consumer demand for TV shopping is on the rise with one shopping channel reporting increases of more than 1000 new customers per month.
Social media analytics company Social Bakers has released a Facebook-driven New Zealand 2014 election dashboard.
APN has launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, The New Zealand Herald’s flagship lifestyle magazine.
Auckland-based Australasian photo consultant Christina Force will co-chair Creative Asia Plus (CA+) in Hong Kong in November – a two-day event for photographers who want to crack the Asian market.
Vodafone Warriors Manu Vatuvei, Jacob Lillyman, Konrad Hurrell and Dane Nielsen are helping Wendy’s launch a new burger with a TVC playing on our struggle to pronounce foreign words.
Total interactive advertising spend in New Zealand was $142.37 million – up 24% year-on-year – proving to be the biggest quarter to date.
Air NZ’s Meanwhile in New Zealand campaign steps out in Australia again this week with a video combining Kiwis’ love of skiing and rugby.
Few surprises in the latest audits and readership figures, with print continuing its glacial slide. And, as usual, there are more than a few happy customers (like Good, Next, Metro, Dish, Mindfood, Rugby World, OHBaby! Habitat, Healthy Food Guide, Waikato Times and the Greymouth Star – to name just a few).
.99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of thousands of little Kiwis (and quite few of their parents) last year.