AUCKLAND, Tuesday: Indie creative agency True is underway with a new ASB campaign, with a special focus on the 850,000 Kiwi kids armed with ASB’s Clever Kash digital money box and knowledge from ASB GetWise financial literacy classes.
Uber Eats/McDonald’s/Special punked Kelly Tarlton’s Shark Bus
AUCKLAND, Today: Kelly Tarlton’s city-to-aquarium shuttle has been constantly ferrying sightseers from downtown Auckland for more than 10 years. This summer, Uber Eats gave the shark bus something to chase, achieving very positive results, the agency reports.
Arrivals & Departures: New research consultant at Perceptive
AUCKLAND, Today: Leading customer intelligence agency Perceptive has appointed Nicholl Oblitas-Costa to the role of research consultant.
Beacons sold out
AUCKLAND, Today: With over a week to go, all 863 seats at The Beacons 2019 venue Shed 10 have been sold – at $265+gst per ticket, a ringing endorsement of the relevance of the big media awards show.
Arrivals & Departures: True taps Tim Huse as ECD
AUCKLAND, Today: Grey Lynn creative agency True, which claims to be “New Zealand’s largest independent agency”, has appointed internationally awarded creative Tim Huse to the newly created role of executive creative director.
Contagion’s formula works for MyMilk
AUCKLAND, Today: After a competitive pitch early this year, milk-sourcing company MyMilk have partnered with Contagion on a logo rebrand and video content campaign.
10 days … and counting (Updated)
AUCKLAND, Today: FCB Media heads the list of 2019 Beacon Awards finalists, with 28 entries through. Next come PHD (23), MBM (17), Carat (13), and MediaCom (9).
Arrivals & Departures: VMLY&R ANZ co-ceo leaves to ‘pursue his own business interests’
SYDNEY, Friday: Pete Bosilkovski, the Sydney-based joint chief executive of merged agency VMLY&R for Australia and New Zealand, has resigned from his post after just seven months.
Penny Cooper exits
AUCKLAND, Today: We sadly report the passing of Penelope Cooper last Saturday 27 April at Auckland’s North Shore Hospital following a brief illness. The other half of The Cooper’s Sound Design will be missed by many in the ad industry.
Thumbs up for Herald paywall (Updated)
AUCKLAND, Thursday: “The paywall will separate audiences as much as it separates content. Those who pay for quality content will be the ones who are most motivated to engage with it – a win for journalists, publishers, clients, PR people and readers themselves.
