AUCKLAND, Wednesday: “YouTube is now the top-rated channel in New Zealand in daily reach for the under 40 demographic – with 74% reach compared to 32% reach on TV, according to a report in StopPress.
Real-time pollen data targets hayfever sufferers
AUCKLAND, Thursday: Leading pharmaceutical company Menarini Group, working in collaboration with OMD NZ, has used an innovative media strategy for the launch of hayfever treatment Labixten.
The launch campaign used real-time pollen forecast data via MetService Pollen Data API to inform Kiwis when the pollen count was moderate or high in their area.October takes to the road
AUCKLAND, Today: October’s Top 10 see VTNZ take out the top spot with their humorous Mad Max-themed vehicle servicing ad, reports Colmar Brunton client executive Andy Strain, who compiles our monthly list.
Brands need building – the campaign
AUCKLAND, Thursday: The Comms Council is putting the finishing touches to a campaign that aims to push home the value of long-term brand building.
FCB wins WWF creative pitch
WELLINGTON, Today: The World Wide Fund for Nature has appointed FCB as its new creative partner in New Zealand. The agency, who won the business following an informal pitch process, will provide the organisation with communication strategy and creative services.
BC&F Dentsu adds human touch to Tower Undo campaign
AUCKLAND, Today: In 2017 Tower Insurance launched their brand platform What The World Does, We Undo. The work has been recognised as a finalist within the hotly contested consumer services category at The Effies.
iProspect wins Jucy pitch
AUCLAND, Wednesday: Leading performance & data agency iProspect New Zealand has been appointed as Jucy NZ tourism company’s digital agency, following a competitive pitch.
Interactive posters put customers in charge (updated)
AUCKLAND, Today: Powershop and Phantom Billstickers are engineering a power shift that introducing Kiwis to the idea that they’re in charge. And they’re doing it via some engaging street posters that build hands-on interaction into the experience.
Colenso, Finch & BBDO create a holiday for man’s best friend
AUCKLAND, Wednesday: NZ’s Pedigree Petfood – working with Colenso BBDO, Finch, and BBDO New York – has created a festive holiday for … dogs, and a campaign to celebrate it.
Botica Butler Raudon + Passion join worldwide PR network
NEW YORK, Wednesday: Auckland PR outfit Botica Butler Raudon Partners (and its digital arm Passion PR) is one of seven companies to sign up with PR Boutiques International, a worldwide collaborative network of boutique public relations firms.
