DDB and McDonald’s New Zealand have worked with local artist Ross Murray to develop a collection of Kiwi summer iconography, brought to life in a new integrated campaign.
Steinlager vs Guiness/ABs vs Lions (updated)
APN Outdoor, in partnership with DDB and Steinlager, took over Auckland Airport and transformed it into a real-time “battleground”, where travellers “claimed their territory” in support of their rugby team – the All Blacks or British & Irish Lions.
Dow Design buys Goodfolk
New Zealand branding agency Dow Design has announce its acquisition of Auckland digital design and marketing agency Goodfolk.
M+AD radio survey coverage understated Mediaworks ratings
New Zealand radio survey organiser GfK has supplied further information about the latest Q4 radio survey – data that was not included in the GfK/Radio Broadcasters Association media release that M+AD used for its report last week.
Shine a light!
The Comms Council has issued its call for entries for 2018 Beacon Awards (held in association with NZME).
Arrivals & Departures: Spark taps a bright spark
Spark New Zealand has appointed Cassie Arauzo as a communications advisor, leading b2b PR for Spark Digital as well as the company’s device portfolio.
Colenso recruits old friends to answer Spark’s Santaline calls
Spark and Colenso BBDO are bringing the magic of Christmas to life in a special way this year. For the first time in the 24 year history of the Santaline, Santa has recruited a team of old friends – elderly residents of Metlifecare retirement villages – to help him man the thousands of calls from young Kiwi kids this Christmas.
Spark PR brings home world title
Spark PR & Activate and client DB Breweries have brought home the World’s Best PR Campaign for Media Relations trophy at the ICCO Global PR Awards for their work on the DB Export Beer Bottle Sand campaign.
Pain-free proximity sensor in the pipeline
Lifestyle marketing agency MKTG NZ has been trialling the Isaac proximity sensor with key clients over the past year – a product that will now be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.
‘Mediaworks up, NZME down’
Mediaworks group content director Leon Wratt has challenged M+AD’s reporting of Q4 radio survey data provided by the Radio Broadcasters Association on Thursday, and published in M+AD on Friday.
