How to kill your business during an economic downturn

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AUCKLAND, Thursday: The evidence is overwhelming that if you continue to invest in your marketing during a downturn, you will come out of that time far stronger than your competitors, DDB NZ managing director Chris Willingham told NZ Herald business reporter Damien Venuto during an in-depth interview published yesterday (scroll down for the link).

Special & Nimble pack down

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AUCKLAND, Today: Special Group has unveiled a new Investec Super Rugby campaign – one of the first jobs the agency has completed with Nimble, the production company it set up recently with Patrick McAteer.

Harvey Cameron sets up PR division

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CHRISTCHURCH, Today: South Island-based Harvey Cameron Group – a full-service agency known mainly for its creative work – has established a PR and engagement practice that sits within its suite of creative business solutions.

NZ indie wins Google comp

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MELBOURNE, Tuesday: NZ media agency MBM – an indie with offices in Wellington & Auckland – has been awarded the Q4 Performance Agency Attribution Award in Google’s Honours programme.

No M+AD tomorrow

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AUCKLAND, Today: Tomorrow (Wednesday 6 February) is Waitangi Day – a public holiday in New Zealand, meaning there will be no M+AD published until Thursday.